It’s crazy to think these pictures are from two weeks ago, how quickly has July gone?! I mentioned in a previous post that I was off to Berlin for a few days (this trip was actually sandwiched in between a couple of day’s at my aunt’s place in Wiesbaden) to see the city for the first time in seven years. It’s progressed into infant fashion capital status in comparison to the last visit (all I knew back then was H&M) and houses branches of the more exciting High Street (Cos/All Saints/Weekday) as well as plenty of independent and vintage boutiques. As well as observing some of the general fashion week hustle and bustle, I also managed to get a pass to attend Bread and Butter, which is a tradeshow for major fashion brands available to press, buyers and various industry professionals. Many familiar names are represented such as Diesel, Barbour and even Motel, in the immense ex-airport Tempelhof, situated in the centre of the city. Not many people are aware of trade events such as these, but they are no doubt important in allowing hundreds of diverse brands to be stocked in some of the best shops worldwide and to be eventually consumed by fashion-hungry folk like you and I.
I am yet to find a stockist for MbyM® near me; I need this shade of blue in my life!
Although these Izzue shirts are menswear, I loved the contrast grey collars teamed with a bit of gingham
Amazing top by Danish label Prim I Am with a new take on draped volume
Each brand had it’s own designated space, almost like a pop-up shop complete with collections, comfy sofas, photobooths and even bars in some cases! The atmosphere was definitely a lively one reminiscent of a festival, albeit with cleaner looking revelers and a distinct lack of mud. I loved how innovative some of the merchandising details were so I’ve taken a few pictures as per usual. One of the best things about the show was the chance to find out about some new brands, namely Vagabond. I was immediately drawn to the flatforms as I’ve been looking for the perfect pair for what seems like ages now, but finally my wishes have been answered. As much as I like the Prada creepers, I’m not sure that I could settle with the knock off version, and am instead gravitating towards styles that have been loosely inspired by their designer counterparts. Their shop has flatforms in abundance at reasonable prices and I’m pretty sure I will order a pair once my size comes back in stock (whilst stalking the all important sale).
Again, more shoe love! It was nice to see a few familiar brands such as Swedish Hasbeens and Doc Martens. As much as I love my H&M collaboration pair, I definitely have my eye on the more typical style with a lower heel. I hadn’t quite realised how diverse their range was at first as I’m not normally a clog devotee, but I was pleasantly surprised to find brogues, Chelsea boosts and loafers all with that distinct wooden heel. Floral Doc Martens are also on the wishlist.
Although there is no shopping to be done at Bread and Butter, since all of the clothes displayed are for Spring Summer 2012, most brands tend to give out a free tote bag as a keepsake. Now my collection wasn’t exactly lacking before I went, but now it’s certainly been boosted and I shall never need a plastic carrier for any future Tesco or Aldi trips! It was great to get an insight into the trends for next year and to discover some affordable labels to covet beyond the usual High Street fare.