It seems the press days this season have got bloggers down to a T. Shoes arranged in a pool of water surrounded by flowers? Click. Anything with a collar? Click. Never has my memory card been so full of pretty items that would be perfectly at home in my wardrobe right now. It seems the economic climate (get me being aware of the news) has made brands create clothes and accessories that contain something extra special to make us part with our cash and add something we don’t already have. This is my motto for buying anything new for SS12; it needs to be pretty spectacular and develop my style in some sort of way. Somehow I’ve managed to cut down my overwhelming amount of photos from a few recent press days to share my personal favourites and hint at the direction my style might take next year.
I’ve become a fairly recent TBA convert after wearing one of their dresses to the Cosmopolitan Blog Awards and I had to see what they had up their sleeve for SS12 at the HPR London press day. The collection is as whimsical as ever and detailed collars are still a main focus; It’s not exactly anything unexpected but the girly shapes and controlled embellishment are still as welcome as ever. I also admired some of the slightly bonkers Vivetta pieces, which are apparently big in Japan due to the obvious references to food, weather and animals. Paul and Joe Sister offered a more subtle take with their understated elephant print seen in a few pieces and has confirmed my need for something equally as random in repeat.
Now I can’t quite get my head around sandals at the moment, so it’s understandable why some of my picks from The Dune Group are slightly more covered up. It seems that I love anything with laces, buckles or a chunky heel all year round and I can’t see my tastes changing anytime soon. Extra points are awarded for the garden-inspired setting, making a dreary November day seem a lot more exciting.
One thing I love about press days, is exploring all of the various venues London has to offer. All sorts of places can be hired out and transformed, but luckily the Elms Lesters Painting Rooms retained their colourful charm for the Urban Outfitters press day (and also the awesome lookbook images). As per usual I was drawn to anything with a wedge/flatform type heel but also rather randomly a cut-out dress. They’ve always seemed rather scary in principle, but the yellow dress appealed me due to the non-gratuitous placement and much loved waisted silhouette.
If you want to continue thinking many months ahead and imagining SS12 as a comfortably mild few months minus rain and any other weather-related extremes, then check out all of the extra photos on my Facebook Page. Which is your favourite item for next season?