Nothing gets me more excited for Summer than an Urban Outfitters press preview. There’s always several things that I identify and love at first sight (hello A.P.C pinafore) and plenty of non-garment inspiration that makes me want to adorn my four walls with all manner of stuff. The location this time around was The Gallery in Soho, so convincing in fact that I believe some passers by walked in expecting to buy works of art. Everything was displayed in the usual imaginative manner, similar to the cosy way their stores are laid out and reminiscent of many a Pinterest arrangement.
I’m seeing dungarees and pinafores all over the place now, which is great if you’ve been after one for a while though annoying if you’re ahead of the curve and feel a bit hard done by. I still haven’t managed to find the right style to suit me, however I’m not giving up and want to try on a few of these styles in store. The thing I love about Summer is the effect a simple dress in the perfect print or shape can have, and as per usual UO has delivered again with some scarf-print mixes that wouldn’t look out of place on Natalie or Dylana. The sunglasses remind me of something you might find in a sweet shop and I’m excited to add that playful element to what I wear again. It seems right when the sun’s shining!
Never one to shy away from a little interactivity, I was pleased to become a part of the wall of polaroids, displaying everyone who had attended that day (including cool cats such as Gem and Jazmine). I’m popping to the new Marble Arch storeopening next week and I’m intrigued to see how they create that ‘lived-in’ feel in a brand spanking new building. I’m preparing my bank balance for the worst.