Finally Spring has arrived! I’ve been celebrating by wearing printed trousers every day (more on this later) and dusting off my sunglasses collection. Another thing I associate with the Spring/Summer season is the fact that sandals become commonplace, I do sometimes brave them with tights during the colder months but they really come into their own when the sun is shining. Enter the Hasbeens, I’ve been a major devotee of this brand ever since I ordered one of the pairs from the H&M collaboration and I now (almost) have a pair for every day of the week, much to my Mum’s dismay. Even though the soles can be tricky to master at first, I love how they are carved out of a single piece of wood and add a playful touch with the youthful strap detailing and cut-outs. The brand is now much easier to get hold of with a handy pop-up in The Old Truman Brewery in Brick Lane (next to YMC) and last week I was invited to a breakfast to celebrate the launch on an uncooperatively rainy morning.
After a healthy breakfast (one I need to try and recreate), founder of the brand Emy Blixt spoke about the events that led her to start the label and how she helped to bring nostalgic footwear back into fashion. I remember having some similar styles as a child which seemed bizarre at the time, but now I realise it was a sign of things to come. Whilst working as a primary school teacher, Blixt came across 300 pairs of genuine 70s clog-tastic footwear (which reminded her of a foxy neighbour who used to wear them) and through word of mouth managed to sell them to friends within a month. By adding higher heels and developing the style into a more romantic direction with cut-outs and handicraft, sales have doubled each year and have now reached 50,000 pairs being sold all over the world. Each collection brings about a few unexpected twists and new innovations, for example the slightly cheaper Debutants range with all of the core details for a purse-friendly price (I have my eye on a silver pair). The store is the perfect mix of vintage furniture and brand spanking new shoes to admire in an area that always has interesting things going on. I loved Zoe’s nail art choice from a completely different pop-up, Wah Nails in nearby Boxpark (which is incidentally a longer term pop-up mall).
The store is at 21 Hanbury Street (about a 5 minute walk from Liverpool Street, don’t make the mistake I did and go around the whole Truman Brewery before eventually arriving) and is open for the next six months, hurrah! Which pair is your favourite?