If in doubt, turn to the list of things that people generally want but can’t justify buying most of the time. I like to call it affordable luxuries, the non-basic beauty items (you can’t beat This Works, Charlotte Tilbury and Lush), nice candles, coffee table books and homeware that wouldn’t look out of place on one of Kate La Vie’s vlogs.
For extra brownie points, look towards a brand that has a bit more substance, such as Roads or just ridiculously good-looking like House Of Hackney. Basically it’s just choosing a better version of something quite ordinary, it’s not rocket science but more often than not does the trick. One-stop shops include Oliver Bonas, Anthropologie and Smug, if you’re London based.
Roads I Am Dance perfume, Boden baubles, Let’s Do Something Wonderful today print, Grand Budapest Hotel book, House Of Hackney notebooks, Elsie & Nell make-up bag, Essie polishes, Sandy Bay candle, Jurlique Rosewater Balancing Mist, Charlotte Tilbury eye kit, Jurlique serum, This Works pillow spray, West Elm copper measuring cups, Gizzi Erskine cookbook
Create A Kit
Another thing I like to do, is create a present around a theme. Look at what your recipient is currently interested in or has desire to start and buy a few bits that relate. For example, since Dunya recently went vegan, we clubbed together and bought her a cool cookbook, jars for the kitchen, tasty snacks from Planet Organic and a specially made cake from Lola’s for her birthday. For any fitness fanatic, you could stock up on a few Sweaty Betty basics (I feel like anyone who exercises a few times a week is always happy to receive a new set to put off the washing) and book a Beyonce dance class to do together. Calligraphy is another one of those things that people can be interested in but not get around to doing, Quill London has a nice little starter kit just in case you’re not able to get to one of the classes.
If in doubt, personalise it
It’s all about the experience