I was um-ing and ah-ing over what to do with my fashion week content this year. Ultimately it’s still pretty tricky for bloggers to get the big show tickets, unless you have a six figure Instagram following or are literally joined at the hip with the PR or brand. Ideally I’d like to cover a mixture of the clothes I dream about and promising up and comers, but as expected things can be pretty unpredictable. You just have to make the most of what you can get (my most popular post on LFW from 2014 sums it up). This season I’ve focused on a few ‘bridge’ brands plus an exciting debut by a blogging pal. I guess it’s a little bit more reflective of where I fit into the industry as a blogger, I can’t afford luxury but I can sometimes splurge on the odd piece that fits into the Slightly Above High Street price bracket.
I’ve been reading so much about designer burnouts, switching seasons and the rise of celebrity designers (this panel by SHOW Studio is all kinds of awesome). Everyone has an opinion on what fashion should be, but what it actually ends up being is a completely different matter. People are Instagram-ing shop windows, queuing up for collaborations and buying the beauty products inspired by collections. It is becoming less elitist. For me personally, I can appreciate the craftsmanship of couture but nothing gets me more excited than pieces I can feasibly wear and express my personality through. The industry seems a bit crazy right now, but I’m hoping that the social-media-savvy approach of these brands will serve them well during this evolutionary period.
MOTHER OF PEARL
WE ARE KIN
In reality, I’ve only seen a small part of the message for AW16 and these shows are just a minute detail within the bigger picture. There’s so much going on behind the scenes, with plenty of unexpected twists and turns but ultimately it’s an exciting time to be an observer of it all.