I have a bit of a mission statement for the year, are you ready for it? Drumroll please, it’s ‘Demystifying Blogging’. I don’t know how it came into my head, perhaps I was observing someone else’s meltdown via Twitter or just despairing at another e-mail spelt ‘Kirstabel’ (to be honest, people have been misspelling my name since 1987 so I don’t take this too personally). I’ve covered a few blogging tips on this blog before but I’ve never written anything aimed at brands. Why is this I wonder? I discuss these sorts of things with my ‘colleagues’ all of the time (i.e Olivia and Carrie in our mostly off-topic Facebook thread), but how does keeping things to ourselves change anything in the grand scheme of things? Fortunately I’ve mellowed out a lot over the years, call it becoming an adult or just realising that everyone is trying to do their jobs. I’ve also read a lot of the posts on this subject (Jane’s and randomly this one from a Dad blogger spring to mind) but I thought I’d put my two pennyworth in and see if I could carry on the conversation. If you’re coming from the brand perspective, then here’s a few tips based on things I’ve personally experienced.
7 years = 7 tips!
These are just a few things that keep on cropping up and ultimately I know that there is work to be done on both sides. Over the past seven years, I’ve had to constantly update my ways of working and increase my knowledge of business, marketing and PR. I’ve also picked up on the things that brands assume about bloggers and I feel like we need a Jeremy Kyle sort of intervention. I don’t want to be the ‘I just have a lot of feelings’ girl from Mean Girls, but all I want is to increase the understanding on both sides of the equation. This is an exciting industry and it’s challenging so many traditional forms of communication. Let’s try and make it run more smoothly.